Brighty

• 21 pagesCompany deck
• 4+Complex pages
• 20+Short form ideas

How we planned it

1. 1

   We asked for numbers before ads

   At the start we saw that sales came mostly through marketplaces and there had never been any own advertising. So rather than running ads right away, we first asked for the numbers that set ad goals, such as how often quotes turn into contracts and the average job value.

2. 2

   A company deck organized by space and problem

   The company deck runs from company overview to solutions, founder, and training and research. Instead of listing cleaning by task, we grouped it into four solutions by space and problem: new home move in, commercial spaces, home appliances, and special sites.

3. 3

   Short videos built on format templates

   We sorted short video ideas into eight formats: before and after, expert interview, customer review, field vlog, tips, brand campaign, equipment intro, and equipment comparison. Each format got a set 15 second shot plan, so only the subject needs to change to shoot.

4. 4

   Training designed through to the test

   For the first move in cleaning startup class we made the materials and the test. Its ten questions ask for judgments used on site, such as pre job checks, testing chemicals first, cleaner cautions by surface, cloths by zone, and a written response to a complaint.

Deliverables

• Company deck
• Website rebuild
• Complex pages
• Course materials
• Short form plan

Photos set the mood and are not from the project.