Gongdeulin Studio

• 3 → 1Channel hub
• 5Personal packages
• 2 / weekShort form plan

How we planned it

1. 1

   We diagnosed the scattered touchpoints

   There was no official site, just three separate sites, so customers did not know where to go. The link page focused on classes more than the core profile shoots, and messenger replies were often missed or slow.

2. 2

   We added expertise to value

   Compared with typical market prices, the studio was clearly competitive, but risked just looking cheap. So we paired value with expertise and framed the message as profiles for casting rather than pretty photos.

3. 3

   We standardized five packages

   Actor profiles, general profiles, body profiles, actor reels, and interview videos became five packages, each with a name and core value. Because only so many sessions fit in a day, we also proposed add ons such as makeup and extra retouching to raise order value, and grouped corporate and group shoots into a business package.

4. 4

   We put the customer path in one line

   We merged the three sites into one link hub ordered as portfolio, booking, KakaoTalk channel, then YouTube and Instagram: see the work, book right away, ask if curious. Inquiries go to a KakaoTalk channel with auto replies, and Naver booking switched to a date picker.

5. 5

   Consistency came first for short video

   The YouTube channel had been idle for months. So we picked quick formats such as shoot snaps, interview highlights, and before and after retouching, and proposed posting twice a week. The same clips go to Instagram Reels, and 15 blog posts were written in advance.

Deliverables

• Positioning
• Packages
• Channel hub
• KakaoTalk channel
• Naver booking

Photos set the mood and are not from the project.