Hyesung Plus Clinic

• 0 → 15-20Consultations and bookings per weekday

How we planned it

1. 1

   We sorted treatments and equipment first

   We gathered the clinic treatment and equipment materials into one table by category, concern, and device. Jargon heavy device descriptions were rewritten in three or four sentences patients can read, with a separate Korean treatment name field so searches find them.

2. 2

   We built a path from concern to treatment

   The menu has six sections: about, equipment, treatments, programs, events, and booking. Choosing a skin concern shows matching treatment cards, equipment pages link to the treatments done with that device, and treatment pages link to related programs.

3. 3

   We listed the materials each page needed

   Next to each page we noted what to get from the clinic: core value keywords, clinic photos, hours, and catalogs for key devices. Where materials were thin, we wrote a first draft to refine together, and the core message became only the treatments you truly need.

4. 4

   We applied feedback after launch

   Feedback right after launch went into a table and was applied item by item. Doctor profiles moved to the top of the about page, the treatment list opens fully without a more button, and the mobile menu was simplified into one.

Deliverables

• Website
• Staff photos
• Event designs
• Smart Place

Photos set the mood and are not from the project.