Ventilation and air exchanger sales and installation
Maybom
Product pages, a website, YouTube, and operations automation.
- 0.3% → 6%+Conversion on live shopping day
- 120 / monthCommunity posts (2026-02)
- 20 / monthBlog posts (2026-02)
- 4YouTube videos
The problem
A great product with few ways in. Every apartment has a different filter size, so questions piled up too.
What happened
Traffic was high but conversion sat at 0.3%. On Naver Shopping Live day, their key sales day, it reached above 6%. They still use ilnetta after the agency work ended.
How we planned it
- 1
We started with brand direction
Our first proposal pointed out a distributor image, sales that leaned on installers, and touchpoints scattered across blogs, cafes, and YouTube. So we set the direction as a space expert who solves indoor air problems rather than a product seller, and designed the customer flow in order, from first visit to self check, packages, and installer dispatch.
- 2
We broke the meeting into tasks
The self check split into a diagnosis for customers who do not know the problem yet and an application for those who already want an install. Questions focus on facts instead of promotion and screen out homes where installs are not possible. We compared three product page directions and split the KakaoTalk channel into one for customers and one for installers.
- 3
We built content from keyword combinations
We posted at least one blog article a day using keywords that combine region, apartment complex, and device names. We analyzed existing posts to fill regions with no coverage, and when an inquiry came in, the install review for that complex could be sent right away.
- 4
We diagnosed operations through interviews
Two days of interviews showed the owner, managers, and install teams each using different Excel files. We started by merging the files and turning color marks into values. The ordering program waited so install team dispatch could come first.
- 5
We moved to ilnetta and trained the team
In December 2025 we registered seven install products and four KakaoTalk notices and merged per team settlement into one monthly settlement. We taught it live and shared the recording. Requests from daily use still feed the next round of development.
Timeline
Proposal and start
- First meeting and proposal
- Region, apartment, and product keyword strategy
Channel setup
- Website improvement plan and self check page
- Two KakaoTalk channels, for customers and installers, with auto replies
- Content marketing master sheet
- Blog and community posts begin
Operations system
- Installation program tracking built and tested
- Order management moved to ilnetta with training
- Inventory and accounting sheets rebuilt
Content and sales
- Four YouTube videos, including winter ventilation and fan comparisons
- 66 low rated reviews analyzed, search ad copy improved
- Naver Shopping Live sale
- Two Smart Store page templates and new thumbnails
- Cafe24 group buy page with apartment autocomplete and a ventilation survey popup
Deliverables
- Product pages
- Community and blog posts
- 4 YouTube videos
- Cafe24 website
- Group buy system
- 2 KakaoTalk channels
- Operations sheets
Photos set the mood and are not from the project.
More work
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