AC and appliance cleaning
Ecclim Care
We ran it all, from marketing to dispatch and training.
- 3,000 → 10,000+Orders per year
- 7 → 2Operations staff
- KRW 300M → 1BAnnual revenue
- KRW 4,000Meta ads CPA
The problem
Orders kept coming, but there were not enough hands to take, assign, and pay them out. Platform fees and ad costs weighed on them too.
What happened
In one year orders went from 3,000 to over 10,000, while operations staff went from 7 to 2. The dispatch system built here became ilnetta.
How we planned it
- 1
We found where things got stuck
When ads made orders jump, dispatching by phone and KakaoTalk and settling in sheets could not hold up. Late dispatch kept turning into cancellations. We looked at existing programs too, but they were built for big companies and did not fit.
- 2
We drew the order flow as a table
For each move from assigned to booked, completed, and confirmed, we wrote down who does what and which notice goes out. Reassignment stayed with a person, and since customers often asked about purchase confirmation, we added that notice.
- 3
We built it in a month and used it right away
We built the first version of the dispatch system in early April 2025 and ran real operations on it from early May. Whatever got stuck each week was fixed the next week.
- 4
We prepared the next season with the data
We split 2025 orders by region and laid out cancellation and completion rates, peak volume, and technicians per region. We worked out what each region can handle steadily per month, and lined up backup partners before the 2026 season where cancellations were frequent.
Timeline
Sales channels and ads
- Official platform promotion partner, negotiating fees and terms
- Meta ad account cleanup and creative optimization
- AC product page (2025-03) and ice machine product page (2025-06)
- A quote web app
Brand and operations
- Company deck
- Unit stickers, door stickers, and service cards
- Payment gateway setup and online shop cleanup
- Startup course page and refund policy
Expansion
- Cleaning and service partnership pitches to 9+ ice machine makers and rental firms
- Coffee machine cleaning training talks
- Technician certification test planned
- National technician workshop (2025-12-12 to 13)
- Regional technician recruiting posters
Season prep and system
- 2026 season platform terms
- Joint marketing channel
- Dispatch system in daily use, which grew into ilnetta
Deliverables
- Platform promotions
- Two product pages
- Meta ads
- Quote web app
- Company deck
- Course page
- Dispatch system
Photos set the mood and are not from the project.
More work
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