Runmoa sales outreach

• 2Targeted cold emails
• 1Sales proposal

How we planned it

1. 1

   We drew a sales plan on one sheet

   Before outreach we put the target customer, product features, revenue model, sales approach, and why go through us onto one sheet. Our edge was planning experience in education and content, plus a production team that could connect product pages, course filming, and ebooks right away.

2. 2

   A comparison table gave us proof points

   After researching the solution, we compared its sales fees side by side with other course marketplaces and open marketplaces. Low fees, a store built fast, and owning customer data became the proof points, with separate subject lines and key points for each audience.

3. 3

   We built prospect lists by field

   Prospect lists were built by field, such as programming, investing, AI, real estate, and side income. Columns for sent, replied, signed up, content uploaded, and consulting needed showed progress at a glance.

4. 4

   From feature lists to empathy

   The first email draft listed features and benefits. The final version split into one for store owners and one for instructors, each opening with three common worries. A limited time offer and free consultation at the end gave a reason to act now.

5. 5

   We linked a sign up form and LinkedIn

   The offer form linked from the emails was split for instructors and store owners too, collecting the services wanted and available times so consultations could be booked right away. The same promotion went out as a LinkedIn post to reach people beyond email.

Deliverables

• Sales proposal
• Prospect list
• Two cold emails
• Survey form
• LinkedIn posts

Photos set the mood and are not from the project.